Terms of Use
Last Updated :
These Terms of Service (the “Agreement”) constitute a legally binding contract between you (“Client,” “you,” or “your”) and Aaram Inc., a Delaware corporation doing business as Geck (“Company,” “we,” “us,” or “our”). By engaging our services, accessing our platform, or executing a Statement of Work, you acknowledge that you have read, understood, and agree to be bound by this Agreement.
If you are entering into this Agreement on behalf of a company or other legal entity, you represent that you have authority to bind that entity to this Agreement. If you do not agree to these Terms, you must not use the Services.
1. Definitions
For purposes of this Agreement, the following terms have the meanings below:
“AXO” or “Agentic Experience Optimization” means the methodology, framework, and services provided by Company to assess and improve the operability of Client websites for AI agents, autonomous browsers, and other automated systems.
“Audit Services” means the diagnostic assessment of Client’s website to evaluate agent readiness, including automated crawling, structured data analysis, accessibility and machine-readability review, interaction flow testing, and delivery of an AXO Score or comparable report.
“Transformation Services” means the strategic consulting, planning, and roadmap services provided by Company to guide Client in implementing improvements identified through Audit Services.
“Deliverables” means all reports, documentation, recommendations, roadmaps, presentations, spreadsheets, annotations, and other work product delivered by Company to Client under a Statement of Work.
“Statement of Work” or “SOW” means the written document executed by the parties that describes the specific services to be performed, deliverables, timeline, assumptions, dependencies, and fees.
“Client Website” means the website(s), subdomains, applications, or digital properties owned or operated by Client that are subject to the services under this Agreement.
“Confidential Information” means non-public information disclosed by one party to the other that is designated confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure.
2. Services
2.1 Scope of Services
Company provides AXO services, which may include:
Audit Services, including website assessment for AI agent interaction, crawlability, structured data quality, and task-completion readiness.
Transformation Services, including strategic recommendations, prioritization frameworks, implementation roadmaps, and advisory support.
Related consulting services as described in an applicable SOW.
2.2 Service Delivery
The exact services, deliverables, timelines, responsibilities, and fees for each engagement will be set out in a mutually agreed SOW. Each SOW will be incorporated into and governed by this Agreement.
2.3 Advisory Nature of Services
Client acknowledges that Company’s services are advisory and strategic in nature unless expressly stated otherwise in a SOW. Company provides analysis, recommendations, and roadmaps. Client is solely responsible for deciding whether, when, and how to implement any recommendation.
Unless expressly agreed in writing, Company does not directly modify, deploy, or maintain Client’s codebase, website infrastructure, analytics stack, CMS, servers, or third-party tools.
2.4 No Guarantee of Outcomes
Company does not guarantee any particular business, technical, SEO, AEO, AXO, traffic, revenue, conversion, ranking, or agent-visibility outcome. Results may vary based on Client’s implementation, third-party platforms, search systems, agent behavior, competitive conditions, and other factors outside Company’s control.
3. Access and Data Collection
3.1 Authorization to Access
Client authorizes Company to access Client Website using automated crawlers, headless browsers, browser automation tools, manual review, and other technical methods reasonably necessary to perform the Services. This authorization includes access to publicly available pages, robots.txt files, sitemaps, structured data, metadata, performance signals, and related technical elements.
Client represents that it has the right to grant this access and that doing so does not violate any third-party agreement, policy, or legal obligation.
3.2 Data Collection and Storage
In connection with the Services, Company may collect and temporarily store technical and operational data from Client Website, including:
Page structure and DOM elements.
Structured data markup.
Metadata and rendering outputs.
Crawl response data.
Performance metrics.
Accessibility and usability signals.
Error logs and interaction traces.
Company will not intentionally collect, access, or store personally identifiable information of Client’s customers or end users unless expressly authorized in writing by Client or reasonably necessary to perform an agreed service.
3.3 Client Responsibilities for Access
Client is responsible for ensuring that any access credentials, staging environments, test environments, APIs, analytics accounts, or internal systems shared with Company are properly configured and authorized for the intended use.
Client is also responsible for notifying Company of any restrictions, blocks, rate limits, firewalls, login requirements, security rules, or legal limitations that may affect service performance.
3.4 Data Retention
Company will retain Client data only for as long as reasonably necessary to perform the Services, deliver the Deliverables, maintain records, resolve disputes, and comply with legal obligations.
Unless otherwise stated in the SOW, Company will delete or de-identify Client-specific data within ninety (90) days after completion of the applicable engagement or termination of this Agreement, except where retention is required by law or where data is retained in aggregate, anonymized form for internal benchmarking, quality assurance, or service improvement.
4. Fees and Payment
4.1 Fees
Client agrees to pay the fees set forth in the applicable SOW. Unless otherwise specified, all fees are quoted in U.S. Dollars (USD).
4.2 Payment Terms
Unless otherwise stated in the SOW, invoices are due within thirty (30) days of the invoice date. Company may suspend work if undisputed amounts remain unpaid beyond the due date.
4.3 Late Payments
Past-due amounts may accrue interest at the lesser of 1.5% per month or the maximum rate permitted by law, starting from the due date until paid in full.
Client will reimburse Company for reasonable costs of collection, including reasonable attorneys’ fees, to the extent permitted by law.
4.4 Taxes
Fees are exclusive of taxes, duties, levies, and governmental charges. Client is responsible for all such amounts other than taxes based solely on Company’s net income.
4.5 Purchased Credits / Top-Up Credits
Any purchased top-up credits or prepaid usage credits are non-transferable and will expire 180 days after the date of purchase unless a longer validity period is expressly stated in writing at the time of purchase. Expired credits will be forfeited and may not be refunded, carried forward, or exchanged for cash, except to the extent required by applicable law.
4.6 Disputed Amounts
If Client disputes any invoice in good faith, Client must notify Company in writing before the payment due date and provide reasonable details of the dispute. The parties will work in good faith to resolve the dispute promptly. Client must pay any undisputed portion of the invoice on time.
5. Cancellation and Refunds
5.1 Cancellation by Client
Client may cancel an engagement by written notice to Company. If cancellation occurs before Company begins substantive work, Client will be entitled to a refund of any prepaid fees, less any non-recoverable third-party costs and a reasonable administrative processing fee if stated in the SOW.
5.2 Partial Completion
If cancellation occurs after work has begun, Client will pay for services performed and approved third-party costs incurred up to the effective cancellation date. If prepaid fees exceed amounts owed, the balance will be refunded after reconciliation.
5.3 No Refund After Delivery
Once Deliverables have been delivered, no refund will be due except as expressly provided in this Agreement or required by law. Client’s remedy for a material nonconformity in Deliverables is limited to the warranty remedy in Section 9.
5.4 Cancellation by Company
Company may suspend or cancel an engagement if Client fails to provide necessary access, information, approvals, or cooperation, or if Client materially breaches this Agreement. In that event, Client remains responsible for work performed and approved costs incurred through the cancellation date.
6. Intellectual Property
6.1 Client Materials
Client retains all right, title, and interest in and to Client’s website, content, data, trademarks, and other materials provided to Company. Client grants Company a limited, non-exclusive, revocable license to access and use those materials solely to perform the Services.
6.2 Deliverables
Upon full payment of all applicable fees, Client will own the specific Deliverables created uniquely for Client under the applicable SOW, excluding Company’s pre-existing intellectual property, templates, tools, methodologies, and general know-how.
6.3 Company IP
Company retains all right, title, and interest in and to its pre-existing and independently developed intellectual property, including the AXO methodology, scoring models, audit frameworks, templates, workflows, software, tools, and generalized concepts.
Nothing in this Agreement transfers ownership of Company intellectual property to Client.
6.4 Aggregate Data
Company may use aggregate or anonymized data derived from Client engagements for benchmarking, internal analytics, service improvement, research, and methodology development, provided such data does not identify Client or disclose Client Confidential Information.
7. Confidentiality
7.1 Obligations
Each party agrees to:
Keep the other party’s Confidential Information confidential.
Use the other party’s Confidential Information only as needed to perform obligations under this Agreement.
Not disclose the other party’s Confidential Information to any third party except to personnel, contractors, or advisors who need to know and are bound by confidentiality obligations at least as protective as those in this Agreement.
7.2 Exclusions
Confidential Information does not include information that the receiving party can demonstrate:
Is or becomes public through no fault of the receiving party.
Was lawfully known to the receiving party before disclosure.
Is lawfully received from a third party without breach of any duty.
Is independently developed without use of the disclosing party’s Confidential Information.
7.3 Required Disclosure
If a party is required by law, court order, or government request to disclose Confidential Information, that party will, to the extent legally permitted, give prompt notice and cooperate with any reasonable efforts to limit the disclosure.
7.4 Survival
Confidentiality obligations will survive termination for three (3) years, except for trade secrets and other information protected by law, which will remain protected for as long as they qualify for such protection.
8. Warranties and Disclaimers
8.1 Company Warranties
Company warrants that:
It has the authority to enter into this Agreement.
The Services will be performed in a professional and workmanlike manner consistent with generally accepted industry standards.
Deliverables will materially conform to the applicable SOW in all material respects.
8.2 Client Warranties
Client warrants that:
It has the authority to enter into this Agreement.
It owns or has the right to grant access to the Client Website and related materials.
Granting Company access will not violate any law, contract, policy, or third-party right.
8.3 Disclaimer
EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT, THE SERVICES, DELIVERABLES, AND ALL RELATED MATERIALS ARE PROVIDED “AS IS” AND “AS AVAILABLE.” COMPANY DISCLAIMS ALL OTHER WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY.
COMPANY DOES NOT WARRANT THAT IMPLEMENTATION OF ANY RECOMMENDATION WILL RESULT IN ANY SPECIFIC RANKING, REVENUE, CONVERSION, TRAFFIC, AEO, AXO, OR BUSINESS OUTCOME.
8.4 Remedy
Client’s exclusive remedy for a proven breach of the warranty in Section 8.1 is, at Company’s option:
Re-performance of the deficient Services; or
Refund of the fees paid for the specific deficient Services.
Client must notify Company of any warranty claim within thirty (30) days after delivery of the applicable Deliverable.
9. Limitation of Liability
9.1 Exclusion of Certain Damages
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF GOODWILL, LOSS OF DATA, OR LOSS OF BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
9.2 Liability Cap
TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY’S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT WILL NOT EXCEED THE FEES PAID OR PAYABLE BY CLIENT UNDER THE APPLICABLE SOW GIVING RISE TO THE CLAIM DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
9.3 Exceptions
The limitations in this Section will not apply to:
A party’s payment obligations.
A party’s indemnification obligations.
Breach of confidentiality obligations.
Fraud, willful misconduct, or gross negligence to the extent such limitations are not permitted by law.
10. Indemnification
10.1 Client Indemnification
Client will indemnify, defend, and hold harmless Company and its officers, directors, employees, contractors, and agents from and against claims, damages, liabilities, losses, costs, and expenses, including reasonable attorneys’ fees, arising out of or related to:
Client’s breach of this Agreement.
Client’s website content, business practices, or legal violations.
Client’s implementation or misuse of Company recommendations.
Any third-party claim arising from materials or access provided by Client.
10.2 Company Indemnification
Company will indemnify, defend, and hold harmless Client from and against third-party claims alleging that the Deliverables, as delivered by Company and used by Client in accordance with this Agreement, infringe a third party’s intellectual property rights.
Company will have no indemnification obligation to the extent a claim arises from Client materials, Client modifications, combination with third-party systems, unauthorized use, or instructions supplied by Client.
11. Term and Termination
11.1 Term
This Agreement begins on the date Client first engages Company’s Services and continues until all active SOWs are completed or terminated.
11.2 Termination for Cause
Either party may terminate this Agreement or an SOW upon written notice if the other party materially breaches the Agreement and fails to cure the breach within thirty (30) days after receiving notice.
11.3 Effect of Termination
Upon termination:
Client will pay for Services performed and approved costs incurred through the effective date of termination.
Each party will return or destroy the other party’s Confidential Information, subject to ordinary-course backups and legal retention obligations.
Sections intended to survive termination will survive, including Sections 4, 6, 7, 8.3, 9, 10, 11.3, and 12.
12. General Provisions
12.1 Governing Law
This Agreement will be governed by and construed in accordance with the laws of the State of Delaware, without regard to conflict-of-laws principles.
12.2 Dispute Resolution
Before initiating formal proceedings, the parties will first attempt in good faith to resolve any dispute through direct negotiation. If the dispute is not resolved within thirty (30) days after written notice, either party may proceed to binding arbitration administered by the American Arbitration Association, with the arbitration seated in Delaware, unless the parties agree otherwise.
Either party may seek injunctive or equitable relief in a court of competent jurisdiction to protect intellectual property, Confidential Information, or other rights requiring immediate relief.
12.3 Entire Agreement
This Agreement, together with all SOWs, constitutes the entire agreement between the parties and supersedes all prior or contemporaneous oral or written agreements concerning its subject matter.
12.4 Amendment
This Agreement may be amended only by a written instrument signed by both parties. Company may update these Terms from time to time by providing notice to Client, and continued use of the Services after the effective date of the update constitutes acceptance of the revised Terms for future engagements to the extent permitted by law.
12.5 Assignment
Neither party may assign this Agreement without the other party’s prior written consent, except that either party may assign this Agreement to an affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of substantially all assets.
12.6 Severability
If any provision of this Agreement is held invalid or unenforceable, that provision will be enforced to the maximum extent permitted and the remaining provisions will remain in full force and effect.
12.7 Waiver
A party’s failure to enforce any provision of this Agreement will not constitute a waiver of that provision or any other provision.
12.8 Independent Contractors
The parties are independent contractors. Nothing in this Agreement creates a partnership, joint venture, fiduciary relationship, or agency relationship.
12.9 Force Majeure
Neither party will be liable for any delay or failure in performance caused by events beyond its reasonable control, including acts of God, natural disasters, war, terrorism, labor disputes, government action, internet or hosting outages, or third-party service failures.
12.10 Notices
All notices under this Agreement must be in writing and sent to the addresses specified in the applicable SOW or, if no other address is provided, to support@geck.ai for notices to Company. Notices are deemed received when delivered personally, one business day after being sent by recognized overnight courier, or when confirmed by email receipt.
13. Contact Information
For questions about these Terms of Service, please contact:
Aaram Inc. (dba Geck) Email: support@geck.ai Website: https://geck.ai
BY ENGAGING COMPANY’S SERVICES OR EXECUTING A STATEMENT OF WORK, CLIENT ACKNOWLEDGES THAT IT HAS READ, UNDERSTOOD, AND AGREES TO BE BOUND BY THESE TERMS OF SERVICE.