Frequently Asked Questions
Get answers about AXO, agent readiness, and how to capture revenue from the fastest-growing channel in e-commerce.
Understanding AXO
Explore step-by-step guidance to create your account, set up your profile, and begin using Inbricks effortlessly. Perfect for first-time users looking for a smooth onboarding experience.
What is AXO and why does it matter for my business?
AXO (Agentic Experience Optimization) is the infrastructure layer that makes your website work for AI browsers like ChatGPT, Perplexity, and autonomous shopping agents. Just as SEO made your site discoverable to Google, AXO makes it operational for AI systems that are already driving 15-25% of product research in competitive verticals. Without it, you're invisible to the fastest-growing channel in e-commerce—and losing sales you can't even track.
What is AXO and why does it matter for my business?
AXO (Agentic Experience Optimization) is the infrastructure layer that makes your website work for AI browsers like ChatGPT, Perplexity, and autonomous shopping agents. Just as SEO made your site discoverable to Google, AXO makes it operational for AI systems that are already driving 15-25% of product research in competitive verticals. Without it, you're invisible to the fastest-growing channel in e-commerce—and losing sales you can't even track.
What is AXO and why does it matter for my business?
AXO (Agentic Experience Optimization) is the infrastructure layer that makes your website work for AI browsers like ChatGPT, Perplexity, and autonomous shopping agents. Just as SEO made your site discoverable to Google, AXO makes it operational for AI systems that are already driving 15-25% of product research in competitive verticals. Without it, you're invisible to the fastest-growing channel in e-commerce—and losing sales you can't even track.
How is AXO different from SEO or technical audits?
How is AXO different from SEO or technical audits?
How is AXO different from SEO or technical audits?
What are AI agents and why are they shopping on my site?
What are AI agents and why are they shopping on my site?
What are AI agents and why are they shopping on my site?
The Business Case
Discover the hidden revenue impact of poor agent compatibility and understand what's at stake when AI browsers can't complete transactions on your site.
How much revenue am I losing to poor agent compatibility?
E-commerce sites with poor AXO readiness lose an estimated 20-50% of AI-influenced traffic. If agents can't complete checkout on your site, they redirect to competitors. With AI-referred traffic converting 16% higher and generating 8% more revenue per session, the cost of inaction compounds quickly. For a $5M GMV business, this typically represents $400K-$1.2M in recoverable annual revenue.
How much revenue am I losing to poor agent compatibility?
E-commerce sites with poor AXO readiness lose an estimated 20-50% of AI-influenced traffic. If agents can't complete checkout on your site, they redirect to competitors. With AI-referred traffic converting 16% higher and generating 8% more revenue per session, the cost of inaction compounds quickly. For a $5M GMV business, this typically represents $400K-$1.2M in recoverable annual revenue.
How much revenue am I losing to poor agent compatibility?
E-commerce sites with poor AXO readiness lose an estimated 20-50% of AI-influenced traffic. If agents can't complete checkout on your site, they redirect to competitors. With AI-referred traffic converting 16% higher and generating 8% more revenue per session, the cost of inaction compounds quickly. For a $5M GMV business, this typically represents $400K-$1.2M in recoverable annual revenue.
Can I see this problem in my analytics?
Can I see this problem in my analytics?
Can I see this problem in my analytics?
What happens if I wait 12 months to fix this?
What happens if I wait 12 months to fix this?
What happens if I wait 12 months to fix this?
How It Works
Get clarity on our methodology, timeline, and deliverables. Understand exactly what happens during an audit and how we measure your site's agent readiness.
What does the AXO score measure?
The AXO score (0-100 points) evaluates both discoverability (can AI systems find and cite you?) and operability (can agents complete transactions?). It breaks down into four categories: Navigation (30pts), Authentication (25pts), Execution (25pts), and Data/Context (20pts). A score of 75+ means your site is "Agent Ready." Most e-commerce sites score 34/100 initially.
What does the AXO score measure?
The AXO score (0-100 points) evaluates both discoverability (can AI systems find and cite you?) and operability (can agents complete transactions?). It breaks down into four categories: Navigation (30pts), Authentication (25pts), Execution (25pts), and Data/Context (20pts). A score of 75+ means your site is "Agent Ready." Most e-commerce sites score 34/100 initially.
What does the AXO score measure?
The AXO score (0-100 points) evaluates both discoverability (can AI systems find and cite you?) and operability (can agents complete transactions?). It breaks down into four categories: Navigation (30pts), Authentication (25pts), Execution (25pts), and Data/Context (20pts). A score of 75+ means your site is "Agent Ready." Most e-commerce sites score 34/100 initially.
How long does an AXO audit take?
How long does an AXO audit take?
How long does an AXO audit take?
What's the difference between the audit and the transformation service?
What's the difference between the audit and the transformation service?
What's the difference between the audit and the transformation service?
Implementation Concerns
Address technical questions about integration, team involvement, and platform compatibility. Learn how AXO improvements work with your existing tech stack and workflows.
Will this break my existing site or require a complete rebuild?
No. AXO improvements are surgical, not architectural. Most fixes involve adding stable selectors (data-testid attributes), implementing structured data (JSON-LD), removing CAPTCHA from read-only flows, and publishing API documentation. Typical implementation: 3-5 code changes per critical flow. Your site continues operating normally throughout—no downtime, no rebuild.
Will this break my existing site or require a complete rebuild?
No. AXO improvements are surgical, not architectural. Most fixes involve adding stable selectors (data-testid attributes), implementing structured data (JSON-LD), removing CAPTCHA from read-only flows, and publishing API documentation. Typical implementation: 3-5 code changes per critical flow. Your site continues operating normally throughout—no downtime, no rebuild.
Will this break my existing site or require a complete rebuild?
No. AXO improvements are surgical, not architectural. Most fixes involve adding stable selectors (data-testid attributes), implementing structured data (JSON-LD), removing CAPTCHA from read-only flows, and publishing API documentation. Typical implementation: 3-5 code changes per critical flow. Your site continues operating normally throughout—no downtime, no rebuild.
Do I need to involve my dev team?
Do I need to involve my dev team?
Do I need to involve my dev team?
What tech stacks do you support?
What tech stacks do you support?
What tech stacks do you support?
How do you handle security and compliance during testing?
How do you handle security and compliance during testing?
How do you handle security and compliance during testing?
ROI & Results
Explore measurable outcomes from AXO optimization. See real conversion data, revenue projections, and success metrics from businesses that made their sites agent-ready.
What results can I expect and how quickly?
Typical outcomes within 90 days post-implementation. First results appear within 30 days (citations in ChatGPT/Perplexity). Full impact compounds over 6-12 months as agent adoption accelerates.
What results can I expect and how quickly?
Typical outcomes within 90 days post-implementation. First results appear within 30 days (citations in ChatGPT/Perplexity). Full impact compounds over 6-12 months as agent adoption accelerates.
What results can I expect and how quickly?
Typical outcomes within 90 days post-implementation. First results appear within 30 days (citations in ChatGPT/Perplexity). Full impact compounds over 6-12 months as agent adoption accelerates.